for Grindex

Update: 12.04.2021

Last week: 13 week 2022 (28.03.2022 - 03.04.2022)

Last full month: Mar 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 2 150 -17.1% 52.9% -0.1 1 055 192 -15.9% 80.9% 0.1 -16.9%
MoM 13 483 16.5% 57.7% 2 6 640 627 27.6% 84.2% 1.5 12.4%
YTD 35 642 8.2% 55.3% -3.9 16 539 654 39.5% 82.6% 0.9 15.8%
MAT 120 318 -17.3% 54.6% -6.9 50 293 170 9.9% 80.6% -0.7 -6.9%
KAPSIKAM
WoW 18 411 -13.9% 3.4% 0 8 101 281 -13.8% 3.4% 0 -13.0%
MoM 214 582 16.2% 3.3% -0.4 93 677 570 23.7% 3.1% -0.7 31.7%
YTD 300 072 -4.2% 3.5% -0.2 126 106 539 -4.1% 3.5% -0.8 0.8%
MAT 1 052 090 -17.1% 3.3% -0.4 433 558 212 -10.3% 3.5% -0.6 -7.7%
MILDRONATE
WoW 102 457 -12.0% 23.3% 1.7 67 355 172 -11.6% 24.3% 2.1 -18.3%
MoM 669 749 31.6% 22.6% 0.7 423 078 923 74.3% 23.0% 2.4 27.2%
YTD 1 632 749 31.0% 16.8% 2.2 861 761 374 63.3% 17.4% 3.5 13.7%
MAT 5 182 414 15.8% 17.1% 2.5 2 267 716 418 26.8% 15.7% 2.4 -0.9%
SULFARGIN
WoW 2 648 -11.0% 0.8% 0.1 1 349 865 -12.2% 1.0% 0.1 -18.2%
MoM 15 388 9.5% 0.7% -0.2 7 818 533 15.7% 0.9% -0.5 46.0%
YTD 43 470 8.8% 0.8% 0.1 21 462 871 14.6% 1.1% 0.1 1.5%
MAT 167 657 -15.9% 0.8% -0.1 82 493 514 -4.6% 1.2% 0 -5.5%
VIPROSAL
WoW 23 786 -16.5% 4.0% -0.2 10 294 070 -16.2% 4.0% -0.1 -13.1%
MoM 152 058 24.2% 4.3% -0.2 65 689 053 35.4% 4.1% -0.4 30.8%
YTD 399 327 37.4% 4.4% 1.1 163 727 366 46.5% 4.3% 0.8 1.9%
MAT 1 352 158 1.0% 4.0% 0.3 523 263 598 8.5% 4.0% 0.1 -7.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 35 642 8.2% 55.3% -3.9 16 539 654 39.5% 82.6% 0.9 15.8%
KAPSIKAM 300 072 -4.2% 3.5% -0.2 126 106 539 -4.1% 3.5% -0.8 0.8%
MILDRONATE 1 632 749 31.0% 16.8% 2.2 861 761 374 63.3% 17.4% 3.5 13.7%
SULFARGIN 43 470 8.8% 0.8% 0.1 21 462 871 14.6% 1.1% 0.1 1.5%
VIPROSAL 399 327 37.4% 4.4% 1.1 163 727 366 46.5% 4.3% 0.8 1.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 120 318 -17.3% 54.6% -6.9 50 293 170 9.9% 80.6% -0.7 -6.9%
KAPSIKAM 1 052 090 -17.1% 3.3% -0.4 433 558 212 -10.3% 3.5% -0.6 -7.7%
MILDRONATE 5 182 414 15.8% 17.1% 2.5 2 267 716 418 26.8% 15.7% 2.4 -0.9%
SULFARGIN 167 657 -15.9% 0.8% -0.1 82 493 514 -4.6% 1.2% 0 -5.5%
VIPROSAL 1 352 158 1.0% 4.0% 0.3 523 263 598 8.5% 4.0% 0.1 -7.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 2 150 -17.1% 52.9% -0.1 1 055 192 -15.9% 80.9% 0.1 -16.9%
KAPSIKAM 18 411 -13.9% 3.4% 0 8 101 281 -13.8% 3.4% 0 -13.0%
MILDRONATE 102 457 -12.0% 23.3% 1.7 67 355 172 -11.6% 24.3% 2.1 -18.3%
SULFARGIN 2 648 -11.0% 0.8% 0.1 1 349 865 -12.2% 1.0% 0.1 -18.2%
VIPROSAL 23 786 -16.5% 4.0% -0.2 10 294 070 -16.2% 4.0% -0.1 -13.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 13 483 16.5% 57.7% 2 6 640 627 27.6% 84.2% 1.5 12.4%
KAPSIKAM 214 582 16.2% 3.3% -0.4 93 677 570 23.7% 3.1% -0.7 31.7%
MILDRONATE 669 749 31.6% 22.6% 0.7 423 078 923 74.3% 23.0% 2.4 27.2%
SULFARGIN 15 388 9.5% 0.7% -0.2 7 818 533 15.7% 0.9% -0.5 46.0%
VIPROSAL 152 058 24.2% 4.3% -0.2 65 689 053 35.4% 4.1% -0.4 30.8%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs